Friday, September 15, 2006

Olympus, Panasonic & Sigma publish joint Four Thirds Standard lens catalogue


Dette lover godt, fint med sammarbeid mellom produsentene slik.

Cross-manufacturer compatibility providing
more choices and flexibility for D-SLR photographers

Olympus, Panasonic & Sigma publish
joint Four Thirds Standard lens catalogue!

 

PRESS INFORMATION

Olympus, Panasonic & Sigma publish
joint Four Thirds Standard lens catalogue
Hamburg, 14 September 2006 – Olympus Corporation, Matsushita
Electric Industrial Co., Ltd. (Panasonic) and Sigma Corporation
announce the publication of a joint product catalogue that features
the full range of interchangeable lenses suitable for use by all Four
Thirds Standard-based digital SLR cameras. Coinciding with the launch
of the latest Olympus Four Thirds Standard camera, the E-400, plus
two new, ultra-compact ZUIKO DIGITAL lenses, the catalogue showcases
how cross-manufacturer compatibility of the standard enhances
versatility for photographers.

The joint lens catalogue is the first of its type in the industry*.
Based on the Four Thirds Standard, all featured lenses are expressly
designed for the special demands of digital SLR photography. Because
Four Thirds is an open standard which, among other things, regulates
lens and body mount information, users are not bound to a single
provider for their lens requirements. This means photographers have
the freedom and flexibility to mix and match Four Thirds camera
bodies and lenses supplied by the participating manufacturers –
completely according to their needs.

A total of 24 interchangeable lenses are highlighted in the 40-page,
full-colour catalogue. Each lens is presented in a clear manner, with
a detailed analysis of all features together with numerous examples
of photos.

Distribution of the catalogue will commence in time for photokina
2006, being held in Cologne, Germany, from 26 September to 1 October.
The Olympus stand will be located in 2.2, booth B 030/040, where
visitors can pick up a copy the new joint catalogue.

The official Four Thirds website (http://www.four-thirds.org/en/) has
also been updated to coincide with the launch of the catalogue.

* For interchangeable lenses designed for digital SLR cameras.
Based on Olympus research.
For questions or additional information, please contact:

Franziska Jorke
Olympus Europa GmbH
Tel.: +49-40-237 73-759
email: franziska.jorke@olympus-europa.com

Heino Hilbig
Olympus Imaging Europa GmbH
Tel.: +49-40-237 73-879
email: heino.hilbig@olympus-europa.com

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